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Whichever statistic you choose to believe, they’re both too good to not test the impact of video on the performance of your emails.
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With the right approach to video and a great video editing tool, you can create high-performing videos without pricey agencies or equipment. Plus, creating videos for your email marketing efforts doesn’t have to be expensive either. There are no high expenses for software or talent you can start small and build up over time, so the risk is low. Email marketing offers a low bar to get started No marketing channel can compare with a 32X return! #2. Now consider this: for every $1 you spend on email marketing, you can expect an average ROI of $32. In other words, you can spend $1,000 on your Facebook ad campaign, and if you generate $7,000 in revenue, your ads did great. If you focus on Facebook ads, Social Media Examiner says that a 3X return on ad spend (ROAS) is good, and a 7X ROAS is great. Make sure to check out Why 90% of Users Skip Your Pre-Roll Ads and How to Prevent This How high do you want your marketing return on investment (ROI) to be? Email has a ridiculously high ROIĪ profitable marketing strategy is the dream of any marketer, regardless of the channel they’re focusing on. This is where video comes in-here are the benefits of embedding video in your emails. Your audience needs more motivation to open your emails and engage with what you have to say. The first email, however, was sent in 1971 - almost half a century ago! It preceded the first website, domain name, instant message, video call, and pretty much anything else that we’re now using the internet for.Įmail isn’t going away, but because office workers receive an average of 121 emails each day, your audience needs more motivation to open your emails and engage with what you have to say. Instagram truly took off around 2015, a few years after Facebook acquired it, and crossed a billion users in 2018. Some of them, like Facebook, have been around for over a decade. Think of all the platforms you’re currently using to share your message as a business. In this guide, we’ll break them down, along with all the tips and guidance you’ll need to get started. tweet this quoteĮmbedding video in email brings advantages beyond just its reach. With almost 4 billion users worldwide, email can amplify the reach and impact of each video you create for your target audience. Email can amplify the reach and impact of each video you create for your target audience. With almost 4 billion users worldwide, email is the answer we were looking for. Which channel can reach more people than any other? We couldn’t help but ask ourselves: Which other platforms could be used to share powerful stories through video? All main social platforms support native video, too, allowing their audiences to share their message in an efficient, attention-grabbing way. YouTube, the largest video platform there is, gets 1.8 billion logged-in viewers each month. No matter your industry, video will be beneficial to you. Video sparks social media engagement and increases sales and ROI. You probably already know the drill: one report after another proves that video sparks social media engagement and increases sales and ROI. We talk about the advantages of video a lot around here. Whether you saw a YouTube video that you think your email audience would enjoy, or if you've created a YouTube video that you want your email audience to see, this is a simple way to embed your video in your email with just 3 simple clicks.First published on July 8, 2019. ✅Newsletters where you want to include an interesting video ✅Educators, speakers, or teachers who want to share access to their presentation videos ✅Customer Support who have videos explaining something for frequent customer questions ✅Artists who want their mailing list to see their work on YouTube This is great for anyone who wants to introduce themselves like: Just click on the "YouTube™ icon" in your compose email window in Gmail, select the video that you want to embed in your email, and your video will automatically embed.
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This extension lets you choose from any YouTube video, and easily embeds it directly into the body of your Gmail email.